WhatsApp has a 98% open rate. Email has around 20%. If your business still relies entirely on email for lead follow-up, you're operating at a serious competitive disadvantage. WhatsApp Business API lets you send personalised, timely messages that actually get read.
What Is the WhatsApp Cloud API?
Meta's WhatsApp Cloud API is the official way to send and receive WhatsApp messages programmatically. It's fully approved and scalable. You access it through Meta's Business platform after submitting your business for verification.
The Automation Architecture
- Lead fills in a form → Webhook fires to Make.com
- Make.com creates the contact in your CRM
- Make.com sends an immediate WhatsApp message via the Cloud API
- If no reply in 24 hours, a follow-up sequence continues automatically
Sending Your First Message via Make.com
The Follow-Up Sequence
- Message 1 (Immediate): Personalised intro + booking link
- Message 2 (24h later if no reply): Alternative value angle
- Message 3 (3 days later if no reply): Final check-in
"One client moved their lead follow-up to WhatsApp and their call booking rate jumped from 8% to 31% within the first month."
Compliance Note
Only message people who have explicitly opted in. Meta reviews and approves all templates before use. Never send unsolicited messages — your number will be banned permanently.
Want this built for your business? Book a free consultation.